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Customer Engagement  - in person dinner

Design Win and Intelligent Customer Engagement

18th March 2022 | 4:00pm CET

Enterprises looking to personalize sales and aftersales services face inefficiencies in engaging with customers. The existing legacy systems lack the intelligence, automation, and collaborative features needed to accelerate sales and generate steady revenue streams. The absence of standardized processes across geographies further impacts quality control and reduces customer engagement. All these lead to a longer sales cycle and poor customer experience.

In this virtual roundtable, we will discuss how to increase your customer engagement and user productivity by streamlining interactions with the value chain.

Discussion topics 

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How to track design-wins and sample orders, manage global pricing, and support end customers

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Selling effectively and collaborating seamlessly with a design-based approach

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Collaboration: End-to-end capabilities and ensures effective collaboration by leveraging real-time actionable insights which improve lead nurturing efficiency and accelerates design win cycles

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Visualization and analytics: A 360-degree customer view for the complete sales life cycle through intelligent and personalized dashboards

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Relationship selling: Manages large sales projects using semiconductor industry-specific pre-configurations

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Sales and customer engagement: Create quotations, submit POS reconciliation records, seek price protections, and claim design wins and production win rewards

Your Host

Maja Løve Dybdahl.jfif

Maja Løve Dybdahl,

Director, Global Partner Development Business Application,


Maja Løve Dybdahl is the Director, Global Partner Development Business Application, Microsoft Corporation, and works with TCS as one of the leading GSIs based in Copenhagen, Denmark. She has been instrumental to the success of the TCS Microsoft partnership over the past year in commercial ownership, go-to-market planning, and multiple large deals. She has been the Microsoft Dynamics Business Group Director for Western Europe earlier. Maja has been with Microsoft for about a decade now 

Anders Spatzek.jfif

Anders Spatzek, 

Managing Director, Automotive and Manufacturing - EMEA and Asia,


Anders Spatzek is the Managing Director, Automotive and Manufacturing - EMEA and Asia at Microsoft and is based in Denmark. Anders has been with Microsoft for about 2 decades in various roles across Marketing, Sales, and Customer Success at both local, regional and global levels. In his current assignment, he is responsible for helping large automotive and manufacturing companies transform their business with the Microsoft cloud platform.

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Satyajit Dutt,

UK / Europe Director, Business Applications,


Satyajit Dutt is the Microsoft Dynamics Practice Director for UK & Europe focusing on evangelizing Microsoft Dynamics based front office and back office solutions in TCS and its customers. He has 25+ years experience in sales and marketing of IT services, COTS solutions, Industrial products, solutions, and services especially in front office and back office transformation across discrete, automotive, and process industries. He has led various teams across geographies in Sales, presales, marketing & Alliances managing multiple ERP & CRM vendor relations, and developing alliances and GTM strategies with global clients based in North America, the UK, and Europe. He is based in London , UK .

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About Microsoft

At Microsoft, our mission is to empower every person and every organization on the planet to achieve more. Microsoft enables digital transformation for the era of an intelligent cloud and an intelligent edge. Microsoft operates in 190 countries and is made up of 181,000 passionate employees worldwide.


About Tata Consultancy Services

Tata Consultancy Services is a global leader in IT services, consulting & business solutions with a large network of innovation & delivery centers. TCS combines tech expertise and business intelligence to catalyze change and deliver results.


How do Roundtables work?

Our bespoke invite-only, closed-door Virtual Roundtables provide you with the perfect platform to engage in prequalified video conversations with targeted C’ Level decision-makers that meet your qualification criteria and have expressed an interest in the content of your discussion and learning more about your solutions.

Frequently Asked Questions:


How long does a digital roundtable take to complete?

Our roundtables are 90 minutes. 

What is the cost to attend?

There is no cost to attend.

Do I have to be a C level executive to register? 

You can register, however most of our meetings are for senior business leaders.  You can keep up to date with our content and news by registering. 


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Engage in shared learning with like-minded industry leading executives tackling similar initiatives and challenges

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Deliver and exchange ideas and solutions in a intimate collaborative environment

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Success in finding solutions with the world's leading supplier companies to solve your challenges

Register to attend

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